In online marketing parlance, trending topics are those topics which receive more attention in the online community. On Twitter, a particular term, or even topic that is talked about more often than others is described as a ” trending topic” or a “hot topic”. Trending topics also become popular due either to an occurrence or due to the collective effort by many users. A topic can “go viral” – this is when it becomes so interesting and in-demand that it starts to move up in listings on search engines such as Google, Yahoo, and Bing. The next section will provide some tips for utilizing trending topics to promote your business or website.
How does it work? One of the simplest methods to make a trending topic go viral is to engage with followers who are interested in that topic. For example, if you have an online marketing business selling products for teenagers, many people probably would be interested in hearing about an affordable way to obtain a brand new set of headphones. However, if this niche were not already so crowded with ads from many different companies, it would not be likely to become viral.
To make a trending topic trend, you need to start building a list of followers and then begin discussing various products or services related to this topic. Many marketers utilize Twitter’s ” threaded message” feature to start discussions within their niche. However, for those who don’t have this platform available, blogging may be an easier solution. Simply posting a quick note with an attached link can drive large amounts of traffic to a product’s website. With the right tone of voice and offering something of value, many people are willing to pass along these “trending” topics to their contacts and those who follow will begin to circulate the information to their networks.
There are many other ways that you can use trends to market your products or services. You can also find various types of trending topics to help you distribute information to your own followers as well. Some marketers choose to incorporate the use of “word-of-mouth” promotions by highlighting “hot” or “untapped” keywords within their campaigns and distributing press releases to highlight the newest trends. While the latter method does require a bit more time and effort, it does have the advantage of exposing your company to an entire new audience and may even bring a few new customers into your business.
If you choose to try to use trending markets yourself, you should always keep in mind that you are speaking to a highly specialized audience. The people that read these trending markets are already very familiar with your product or service and they may not be interested in what you are offering. You should also remember that you are speaking to a highly technical audience and not everyone can understand your jargon (even if you are using extremely good English). Instead of writing something like “the hottest new thing in headphones,” try something like “the best new cordless headphones for the outdoors.” This will clearly indicate that you are marketing to people with more advanced technical skills and not someone who is just looking for basic information.
It should also be mentioned that using trending markets to promote your product is not a good idea unless you already have an impressive list of customer contact details. If you want to get real-time information on what customers are interested in, you should think about purchasing a trending blog or buying an RSS subscription. This will allow you to get real-time information on what your customers are discussing on popular topics. You can then use this information to build new products around popular topics, release new versions of your product or sell products that have been “on the bubble” but never seen much attention. Many marketers report that the best way to make money with trends is to build a list of customers and then focus your efforts on gathering as much data as you can to market to them. With enough information, you can identify hot trends and find new niches that you may not have previously considered.
