What does trending mean? Trending topics are usually found in the form of trending hashtags, but even though this term is widely used, they can still be simple keywords with various variations used in social networking. Some sites have special links or pages dedicated to trending topics, while other appear in or near daily search results. There is no single definition for the term, as it varies from site to site.
In simple terms, trending can be defined as the steady increase of one search term over another over a certain period of time. For example, the number of searches for the word “car” have increased over the last couple of years, which makes the term “trending car” a popular one. In this case, the keyword “car” is searched over “search,” “online shopping,” “shopping online,” “furniture,” “home improvement,” “new and improved,” “renovation,” “and” on.
Trending topics can change at any time, which is why many people use tools and indicators to determine the trend in certain topics. Most commonly used tools include the Hootsuite and Wordtracker, two free tools from Google. In addition, other indicators are the moving average trend line, relative strength index (RSI), and candle stick charts. If you are going to use an indicator to determine the trend in a trending market, you should use several of them. The more you have to analyze, the better you will be able to predict the direction of the market in the next few days.
One of the most important things to remember when using trending keywords and search terms in your content is to make sure your keywords are highly relevant to the topic at hand. Do some keyword research before you start writing your articles or blog posts so that you will be able to select the most relevant words to target and incorporate into your content. You want your keywords to be within the top 10 percent of all searched keywords, but you do not want them to be buried in search engine results pages (SERPs). By using the keyword research tools provided by Wordtracker and Hootsuite, you can identify highly searched keywords that appear in the Google search results, and you will be able to optimize your content for these keywords. You will need to learn how to properly select and integrate these keywords into your content so that the traffic coming to your website will increase.
Another great way to keep track of search trends is to use the search volume tool on any keyword research tool. By looking at the search volume over time for each keyword, you can see how often users are searching for that keyword on search engines. You can also learn the average search volume for each search term over time as well. This is a great way to get an idea of the current trends for any keyword so that you can focus your SEO efforts on that particular term.
As you can see, there are several ways to keep track of Google trends and allow you to easily identify where your business needs to make changes in order to be more competitive. Keeping track of popular keywords, finding new niches, and studying search volume trends are all important elements for staying atop the Google rankings. The more information you gather, the better able you will be to decide what changes to make on a day-to-day basis. This is just one of the many resources available to you as an internet marketer, and the ability to use tools such as Google trends will allow you to quickly identify the current state of trends and where your company should be heading in order to succeed in this very competitive world.