Search Engine Optimization – How Google Monitors the Web
You may have heard of the name, but what does Google stand for? Google Incorporated is a private California based company that was founded in July 2005 by Larry Page and Stanford University graduates. The company’s headquarters is located in California. As of the latest count, there are presently approximately 80 million Google users worldwide.
The original intent of the business was to provide a search engine to complement the existing search engines such as Yahoo!, MSN, and Ask. Today, Google is still primarily focused on providing search results in an organic fashion through its popular Google feed product. Its other products include: YouTube, Google Current, Gmail, Google+ Local, Google Maps, Chrome, Talk, and Ad Sense. To date, the largest amount of Google funding has been provided to Google X, which is basically its operating system for high-end smartphones and devices.
We’ll begin discussing the algorithm behind the system and how it relates to Google PageRank. PageRank is the primary algorithm behind the majority of the traffic received by Google web pages. The algorithm is designed to give web pages a high page ranking based on a number of different factors. One of the most significant factors that plays into determining page ranking is the amount of backlinks that a web page has. The more links that a page has, the higher the page rankings will generally be.
In order to understand how the Google search engine algorithm works, you first must understand how PageRank works. PageRank is derived from a formula that evaluates a page’s relevance to a query. Each query/keyword is assigned a weight depending on various factors, including relevance to the keywords used in the query. The relevance of a page is determined by the existence of links pointing back to that page, as well as being contained within the text/html of that page and having the same domain as the page.
The above factors are part of what makes Google’s PageRank work. However, there are several other factors that play a role in determining a page’s ranking in the search results. These include but are not limited to the following: the total amount of backlinks to a page (these are referred to as “rich snippets” by google), the quality of the links, the quality of the page’s content (this is called “deep linking”), and the existence of anchor text links within the body of the article. The algorithms that determine a page’s PageRank are extremely complex and are only recently standardized by the Google search engines.
The indexing and ranking process of Google web pages is overseen by three major areas of Google: Webmaster Guidelines, Google Webmaster Tools, and Google indexes. All webmasters are notified by Google about any new indexing changes through their own individual channels. Google also publishes the most recent version of its Webmaster Guide, which can be obtained at Google’s website. Google indexes hundreds of millions of websites from all around the world. This makes it one of the most popular search engines in use today. It also continues to increase its indexing operations daily.