The New BackRub

The name “Google” is derived from the combining of two Greek words “Google” and “time”. Google is known as a company under its founding in the late 1990s. The term “Google” literally means “search” and “speed”. Google Incorporated is an American company which specializes in Internet related products and services, which include search engines, a content-sharing site, and various other technologies. It was later bought by Google Ventures, a private company based in Menlo Park, California, which formed the core business group that later became known as Google.


If we look at the history of Google, we can clearly understand that the main goal of Google was to provide relevant and useful search results to the users. In order to achieve this, Google has designed and developed many different technologies like the Google web browser, Google search tool, Google Talk, and Gmail. All these technologies help the user in searching for a particular keyword or term and provides them with all the information they need. Many of the older versions of Google were not customized to meet the present needs of internet users, so all the apps and services provided by Google in the earlier version were quite slow and unresponsive.

As soon as Google launched its latest offering, Google+ the social networking app for mobile devices, the entire search engine business realized that it had to focus on more than just providing search results. The main goal was to provide the best user experience to its users, so Google pulled out all the stops and acquired several high profile companies like Knol, Overture, and Urchin. These four companies play a key role in the Google vision of becoming the “go to search engine”. So what does Google have in store for us next? The answer is too long to discuss here, but let’s assume that one day Google will integrate all its products and services including its new social platform into one big website.

This means that at last we will see all the Google Search Engine Optimization tricks which were implemented in the past merged together into a single website called Google+. What does this mean? Well, the result of all these merges will be an improved user experience, more relevant search results, and overall enhanced functionality. We can now expect to see Google brining the ranking, distribution, and monetization of its various products and services to the next level. If the rumors are true and this happens, then the googolplex will be more like a normal browser, with a small bar beside the address bar containing Google Search Engine Optimization options and features.

To get an idea of what will be in store for us in future, let’s checkout how Google uses its current search engine technology to serve up results. Google has always kept ads on the left, right, and center of the screen in its search results, with the ad you are currently viewing placed at the top (or bottom) position whenever you do an online search. Google’s latest innovation is called ad personalization, which allows you to specify which ad units you want shown whenever you do a search. You can also decide to display only relevant ads, or those that are targeted towards your particular search term, giving you a much cleaner interface than before.

Ad personalization will allow advertisers to specify the text that appears in their advertisements, as well as the appearance of the ad, whether it be a logo, image, or a link. This is similar to what we saw in Microsoft ad Center, as well as Yahoo! Search Marketing, but the difference here is that Google wants you to think a bit differently about how to find your results. With a swipe of the hand, Google wants you to think outside of the box and go search for what you’re looking for on Google, without ever reaching the dreaded backrub!