Using Hashtags on Twitter
What exactly does a trending topic appear like? Trends on the internet are topics that are constantly changing, which means that your website or ad must stay up to date with what’s going on in that particular area of interest. Trending topics tend to come in the form of hashtagging, but they may also be simple keywords which have recently been used on various social networking sites. Some sites have special links or pages devoted to trending topics, while others pop up at the top of search results.
Search engines take into account these trends when determining where they place your website on the rankings. If your keywords are frequently used in your articles and other content, then you’re likely to see a rise in search volume. The more search terms related to your site, the better. For example, if your main keyword for your website is “blog”, you’d want to make sure you’re targeting the search terms “blog” or “internet marketing”.
The beauty of trending topics is that you can choose the words that will appear on the topics that will help your site climb higher. For instance, let’s say you have a site about cooking. You could target your keyword phrase “recipes” and include it several times throughout your articles, in an effort to gain several page views each day. The important thing to remember when choosing your trending keywords is to stay as focused as possible on the ones that are most likely to produce results, in order to ensure your site and ads are actually working for you.
Many internet marketers make the mistake of solely using keyword research to pick trending keywords for their site. The problem with this approach is that it often leaves users uncertain as to the relevancy of their information. It’s difficult to tell whether keywords used in searches are actually useful for users, or just a massive waste of time and ad money. If you want to get the most out of your online marketing efforts, you’ll want to combine keyword research and trending topics in one cohesive effort.
A short aside about trending topics: keywords and hashtags are becoming more closely associated with one another. Basically, instead of just choosing a single trending topic and hope that it works, try pairing up keywords and hashtags in a way that benefits your site. An easy way to do this is to pick several popular keywords related to your niche and include them in several hashtags.
There are other ways to make sure you’re getting the most out of trending topics on Twitter. Try joining groups that discuss your industry topic, then join the discussions. Check the #hashtags option on your Twiter account to see which hash tags are currently trending. Follow users on Twitter that are mentioned frequently, but don’t follow every single tweet they send you. You’ll have fun learning all about the latest trends from the people you care about, and you might end up learning something new about yourself as well!