Bloggers are the new hipsters. Don’t you just love ’em? It’s a wonder they’re still operating in a business of their own when all of these young people have abandoned the traditional publishing model in favor of blogging, content publishing and social networking. This probably has a lot to do with the fact that Google purchased Blogger in August of 2021 for an undisclosed amount. With Google’s acquisition, Google was on its way to becoming the largest search engine on the internet, so that shouldn’t come as a surprise. But why did they buy Blogger anyway?
The reason bloggers loved Google Blogger so much is because it was one place to do everything. Blogs could be created and published without having to go through a long and arduous process of writing, editing, and posting them somewhere where the world could read about your latest blooper. Bloggers don’t want to have to worry about how their words will turn out. They want to focus solely on creating the content because that is what blogs are really all about. Google’s integration of tools such as Google+ circles, Google+ Sparks, Google Checkout and Google+, enables bloggers to quickly and easily create and share links, notes, posts and snippets from wherever they happen to be.
Another aspect that makes bloggers love Blogger so much is that it is very easy to use. Once you have created a blog through the Blogger application or via the website, the next step is to make it a part of the blogging community. That means joining forums, providing feedback to other blogs, and connecting with other bloggers via RSS feeds and discussion forums. Bloggers want to be included in the community so they can share ideas, discoveries and news with others, but they also want to take part in the conversation as well.
The third main advantage that a blogger can experience when blogging for a company or for themselves is professional branding. This means that if you own your own blog, you can leverage that blog to promote a brand and spread a message about a product or service. This is different from social media marketing, which requires you to market the brand to the masses in order to gain momentum. However, it is just as important to do both as you get noticed online. If you only focus on one aspect of blogging, whether it be building up your site and generating content or participating in various discussions, it is easy to get lost in the mix of other things.
Finally, blogging takes a lot less time than traditional content marketing. When you work on your own blog, you can easily add in video, podcast, PDFs, graphics, audio, etc. If you have the time, content marketing can take a lot of your time, but when you’re working for yourself, you only have to worry about putting fresh content into the internet on a regular basis. You will also have the final say as far as what is published and how it is presented.
The new trend of bloggers using WordPress as their blogging platform is a wise choice for any blogger interested in reaching an audience of readers. WordPress is free and it has all of the tools required to build a strong platform for a successful blog. Unlike many other blogging platforms, WordPress allows you to customize your template, manage content, add special banners, and participate in various communities. In addition, most of the plug-ins are available for free. In short, blogging takes a lot of time and effort, but if you want to build a large audience and engage in meaningful conversations with your readers, blogging is the ideal option.