Blogger is an American web content management system that allows multi-user blogs to have time-stamped content. It was developed by Pyra Labs, a San Francisco based startup. It is designed for bloggers who want to create dynamic pages within a few seconds without having to use HTML. Blogger was launched on the Internet in late 2021 and is now one of the most popular blogging sites on the Internet. Google owns the blogging sites, which are accessible via a separate subdomain of blogspot. The reason for Google purchasing Blogger was to gain an alternative to RSS feeds for search engine queries.
Blogger allows the creation of blogs on a basic template which allows users to change any part of it as they desire. The templates are accessible through a user interface called the Blogger dashboard. Blogs can be hosted either on or off the Internet. The blogs can be viewable either in horizontal or vertical orientation. Blogs are managed by keywords and can include images.
Blogger also allows users to make money through advertising. Google AdSense can be placed on individual blogs or on the entire site. This revenue model is similar to that of other online content sites such as Lifestyle, The Wall Street Journal, and Nextag.
The way that Blogger earns its income though is through selling ad space to third parties. When a blogger sells ad space on their earning potential increases because every time someone clicks on an advertisement the blogger gets paid. Bloggers earn money either per click or per impression. The more exposure their blog has the more potential they have of earning from selling ad space. Google AdSense displays ads on blogs according to the content provided and the keywords used.
One of the benefits of blogging is that it is easy and fun. One does not need to have writing skills to become a blogger. Other than creating posts bloggers can contribute to forums, write reviews for other bloggers, and even do product reviews. Bloggers can take advantage of one place to do all of these things. It is a very versatile platform.
A blog is like an online journal. In the online journal of a blogger can post entries and share links to other web pages. They can make use of bold keywords to help draw readers to their blogs. A blogger can make use of the Blogger dashboard or do virtually anything on the internet through Blogger. This is why Blogger has become so popular among new online bloggers.