Why Use Google Apps for Your Business?

We all know by now that Google is the most popular search engine on the internet, but what’s it all about? Google Incorporated is an American electronic company that specializes primarily in web-related products and services, including a popular search engine, web hosting, search technology, e-commerce solutions, and mobile content management. It’s a giant when it comes to search engine results, especially in terms of the amount of information that is available on the internet. The Google search results are most likely the most-searched in the world, with users checking out more than seven million web pages every month. Google is absolutely massive when it comes to advertising dollars, so you can imagine that they would have a huge impact on the internet market.


Eric Schmidt is the founder and executive chairman of Google, and has been the company’s CEO since 2021. Before he got the top job at Google, Schmidt was a senior engineer for Yahoo, where he also developed the Map project, and helped develop the Google Weather program. Since then, Eric has devoted his time to growing Google into a worldwide phenomenon. To date, he is the only CEO to have overseen the development of Google’s mobile platform, Android, and the popular Google smartphone and tablet line.

The Google Play Store is Google’s application marketplace, where it allows developers to create, publish, and sell applications for both iPhone and Android devices. The Play Store is very similar to the iTunes Store, offering both music and video apps, games, and social networking options for users. Google is not solely based in the US, having established partnerships in the UK, China, and France as well. The Play Store is Google’s second largest app downloads service, after its main search engine, and it recently surpassed the App Store for total downloads.

Google AdWords is a program of Google, where business owners can register their business and run ad campaigns using their existing Google AdWords account. To advertise with Google AdWords, businesses create an ad campaign and choose the appropriate keywords to target. Google then places these ads on relevant websites and search results pages, giving the company free exposure to their ads. Google AdSense is another program of Google that offer advertisers money when their site visitors to click on their ads, and this account is required to have a Google AdWords account before it can be used for app installs.

A Google App is a program through Google that allows business owners to register their business for free and host an app on the Google Play Store. Once the app has been set up by Google, it can be accessed by anyone with an internet connection. This is different from other app installs, since it does not require a user’s consent before the app can be installed. Businesses can gain access to Google AdSense, Google Play Store, and the Google Play app to pre-register their business for app installs without having to pay for these features.

As app installs continue to increase, more businesses are able to benefit from this promotion. Even without a Google account, business owners can place links within the app or on the Google Play Store listing to redirect users straight to their website. In fact, Google has made it easy for businesses to promote themselves to people who may be interested in their products and services. Through Google AdSense and other programs, businesses have a variety of ways to advertise themselves and get free exposure from Google. The benefits of Google apps make it a great option for app installs.